mod hero



We built a brand that infuses humanity into
an exclusive single-vintage wine.

The Work

Label Detail

What We Did

Arcudi Wine

You don’t sell $150 bottles of exclusive single-vintage wine by “targeting consumers.” You need to find the soul. The humanity. First, of the man who makes it — the man who is literally the brand. Then, finding a way to offer that humanity through every aspect of branding, messaging, and e-commerce.

Stationery and packaging including blind-embossed bottle labels, business cards and a custom box
Interactive website using a combination of photo and video masks that activate upon scroll
Documentary filmed on location in Napa Valley, featuring Tony Arcudi telling his story
Arcudi Website Visit Website

Arcudi Website

We wove Arcudi's story throughout the online experience

Label Design