Arcudi

What We Did

Arcudi Wine

You don’t sell $150 bottles of exclusive single-vintage wine by “targeting consumers.” You need to find the soul. The humanity. First, of the man who makes it — the man who is literally the brand. Then, finding a way to offer that humanity through every aspect of branding, messaging, and e-commerce.

Print

Stationery and packaging including blind-embossed bottle labels, business cards and a custom box

Digital

Interactive website using a combination of photo and video masks that activate upon scroll

Film

Documentary filmed on location in Napa Valley, featuring Tony Arcudi telling his story