We built a brand that infuses humanity into
an exclusive single-vintage wine.
What We Did
You don’t sell $150 bottles of exclusive single-vintage wine by “targeting consumers.” You need to find the soul. The humanity. First, of the man who makes it — the man who is literally the brand. Then, finding a way to offer that humanity through every aspect of branding, messaging, and e-commerce.
- Stationery and packaging including blind-embossed bottle labels, business cards and a custom box
- Interactive website using a combination of photo and video masks that activate upon scroll
- Documentary filmed on location in Napa Valley, featuring Tony Arcudi telling his story
We wove Arcudi's story throughout the online experience